Using the Correct Brochure Printing For Your Brand

Many advertising and communications outfits will provide brochure printing services to their clients. In the present article, we will talk about a few basic issues related to printing brochures for lifestyle magazines.

Brand consistency

When you are printing brochures for a client, there are a number of things that you must take into account. One of these is to look for brand consistency. So, if you are designing a brochure for a lifestyle magazine, you need to carry out some prior research to locate and understand the existing brand image of the product in question. This relates to the design, the paper and printing quality, and the overall look of the brochure.

What paper to use?

This is the very basic thing that you need to decide even before you have put pen into the paper. This means the size and shape of the paper, the quality of the paper, whether to use coated or uncoated paper and whether the paper will undergo any post-processed effects. How you will design the brochure (including the development of the copy) will largely depend on this primary factor. So, make sure to consult your client well over this. Sometimes, clients will have a very detailed brief on this point. However, in the absence of any clear instructions, you need to take into accounts the factors like the purpose of the brochure, who it will be distributed to or where it will be exhibited and such. Ask your client about this and come up with some viable proposals. The cost will also play an important role about what kind of paper and effects you will go for, so keep that in mind, too.

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Coated or uncoated paper?

This is one big decision to make when printing brochures. If the brochure is for a lifestyle magazine, we can safely assume that a glossy and chic look will be preferred. However, do make sure to check this with your client before you take a decision. The rule of the thumb is to use coated paper for brochures which will contain a lot of illustrations and photographs. On the other hand, uncoated paper is considered best for text-heavy brochures. The reason for this is that the coated paper has a more shiny and glossy look and light reflects off the coated paper more sharply than off uncoated paper. This glossiness, while it adds to the appeal of the images and photos, may make it a bit difficult to read the texts. This is the reason why uncoated paper is preferred for text-rich brochures.

That said, some special quality uncoated paper also adds a unique feel to a brochure and a client may choose to use that kind of paper even if his brochure is an image-rich one. So, make sure you discuss this with your client. Keep this in mind, too, that use of uncoated paper does not necessarily mean a reduction in the costs of production. Ultimately, it will depend on the quality of the paper used.